Botanical Nutrition

by Rob Seeman official blogger of the health food movement

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Come Back to us Whole Foods

Whole Foods has been one of the most successful natural products stores in the United States.  From small beginnings, they have become a publicly traded market leader, and were recently acquired by the ubiquitous AMAZON.


Beyond the huge corporate story of Whole Foods rise, however, is the fact that they are still a health food store.  In as much, they are part of the larger Natural Products Industry which has done important things as a whole such as fight for the Dietary Supplements Health Education act, strengthen the integrity of the Organic act,  and has generally involved the work of many to bring the natural food and holistic medicine/lifestyle to a wider range of people across the country.

This is why it makes me sad to read things like the following articles posted in my feed this week by former and current employees of Whole Foods;

Oh and ESPECIALLY this one since it affects me and a lot of people I care about….

My point is this – for many years Whole Foods was based on things like being good to their employees, helping the environment and supporting local food and small businesses.  They referred to their vendors as “partners in the trade.”  They developed groundbreaking vendor partnerships which gave them market advantages and a lot of good will with their business peers.  Unlike the banks which are “too big to fail”, sometimes companies become too big to sustain their success – growing to the point where they can’t see their own shoes that got them to the place where they were. Ever seen a brand go down the toilet? It isn’t pretty.

Once you said we were partners. We supported you as such, and were happy to spend our dollars with you.  Come back to us Whole Foods – it isn’t too late.  We need you now more than ever as part of this movement.  Respectfully, your former partners in the trade.



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Whole Earth Radio : Episode 2

Did you say you wanted a free radio show (podcast as it were) that talks all about natural health, the environment and the inter-connectedness of it all?  Join me as I explore the Philosophy of Health in a rambling, gambling journey through life in general.


And if you don’t have time to listen to the whole episode, make sure you check out some various ways to Save the Monarch Butterfly 

Whole Earth Radio Episode 2

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Whole Earth Radio : The Truth About the Amazon / Whole Foods Merger

Didn’t I tell you something big was coming in the world of natural products folks? It is HERE. Now, I’m not just talking about the advent of my new podcast WHOLE EARTH RADIO (which, by my estimation, is preeettty big news)



I’m talking, of course, about the recently announced intention of internet etail giant AMAZON to acquire the country’s largest health food market WHOLE FOODS.  Pretty big huh?


What will this mean for the customers, employees and business partners of Whole Foods? Only The Shadow knows… but I’m certainly willing to give you my two cents and that’s what I’ve done here on the premiere edition of Whole Earth Radio

Listen now to this amazing in-depth report WHOLE EARTH RADIO EPISODE #1

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Polyphenol-rich whole food supplement and Prostate Cancer : a double-blind placebo-controlled study

This scientific study comes to us from the journal Prostate Cancer and Prostatic Disease, and it is an amazing validation of the ‘whole food’ approach to healing.  To cut to the chase; this supplement consisted of equal parts (of 100 mg each per dosage) of Broccoli, Pomegranate, Turmeric and Green Tea taken 2x per day. To make it even more inspiring they didn’t use standardized Curcumin they used whole Turmeric (Curcuma longa) root as any self-respecting Hindu chef or Western herbalist would do.


The average age of the men in this study was 74, and the researchers concluded “This study found a significant short-term, favourable effect on the percentage rise in PSA in men managed with AS and WW following ingestion of this well-tolerated, specific blend of concentrated foods. Its influence on decision-making suggests that this intervention is clinically meaningful, but further trials will evaluate longer term clinical effects, and other makers of disease progression.”

In the meantime, as has been said so many times before, what in the world do you have to lose by including these amazingly healthful foods in your daily diet? Why would anyone over the age of 30 NOT be eating Broccoli, Turmeric, Pomegranates and drinking Green Tea (not to mention a long list of other health foods you can find easily sprinkled around this very blog).  If you think they haven’t been proven as effective preventive measures then you just haven’t been reading the right stuff on the internet. Try going here instead.


Blogger rips Whole Foods for engaging in “pseudoscience”, exposes own ignorance – film at 11

If you’re biased against something, it is easy to make a one-sided attack. Simply bring up whatever negative points exist (don’t all of us have some?) and harp on those. However, when you can’t really find much negative to say and you have to really grasp at straws, that is when you come up with something that is the delightful combination of potentially really offensive and much less than accurate.

Such is the case with pseudo-blogger Michael Schulson’s pathetic stab at Whole Foods (and, assumedly, all they represent – meaning the organic movement and natural medicine in general) entitled “Whole Foods: America’s Temple of Pseudoscience”.  To prove his point, that Whole Foods is the temple of pseudoscience, his over-arching point is a comparison to another bastion of “pseudo-science”, the creationist museum in Kentucky.

First of all, if you choose to believe in creationism, and to visit the museum in Kentucky – hats off to you. I don’t personally identify with those views represented there, but I’m not often in the business of making fun of other people’s beliefs. Mostly because I usually have better more constructive things to do with my time.Whole-Foods-006

When it comes to implying that there is, like creationism, no science and only faith; in natural medicine, the organic movement and all the things this young blogger found in Whole Foods – I have to stop and school the little brother.

He makes a laundry list of things he finds in the aisles of Whole Foods that he believes are ‘pseudo-science’ — including probiotics. To skewer this valuable supplement (used in numerous double-blind placebo-controlled studies) what does he do? Does he search pub med or some other database for research to validate the claims made on Whole Foods shelves? No, he asks an anonymous friend who is a “biologist” (biology student?) who says they are “bulls&*%”. If this isn’t “psuedo-journalism” — I don’t know what is.

If he really wanted to gather scientific information on probiotics, he might have contacted Institut Rosell  who have been doing award-winning research for over 70 years. Yet, instead of using the scientific method to combat ‘pseudo-science’ this blogger instead resorts to unsubstantiated conjecture and poppy cock.  He says a bunch of other stuff that is basically a fairly well-worded version of what his biologist friend referred to, and a degree in science as well.

The internet is an amazing thing. It can open doors to new information, but only if we rationally ask the right questions and start to look outside of our own paradigms and assumptions. This is when the quest for actual intelligence begins.

For the thousands upon thousands who have come to Whole Foods, and other health food stores, seeking an alternative to the American processed way of life, and have found great health – they know that there is science for those who need it, and healing with foods for those who need it too. We human beings have been doing it since Hippocrates (and – truth be told – for thousands of years prior), and I don’t see it going the way of the Edsel any time soon.