Botanical Nutrition

by Rob Seeman official blogger of the health food movement


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Come Back to us Whole Foods

Whole Foods has been one of the most successful natural products stores in the United States.  From small beginnings, they have become a publicly traded market leader, and were recently acquired by the ubiquitous AMAZON.

breitbart

Beyond the huge corporate story of Whole Foods rise, however, is the fact that they are still a health food store.  In as much, they are part of the larger Natural Products Industry which has done important things as a whole such as fight for the Dietary Supplements Health Education act, strengthen the integrity of the Organic act,  and has generally involved the work of many to bring the natural food and holistic medicine/lifestyle to a wider range of people across the country.

This is why it makes me sad to read things like the following articles posted in my feed this week by former and current employees of Whole Foods;

http://www.grubstreet.com/2018/01/shoppers-complain-whole-foods-still-has-entirely-empty-shelves.html

https://apple.news/AY7dG9MnSS4Gf8zPOgiV0nw

Oh and ESPECIALLY this one since it affects me and a lot of people I care about….

https://www.washingtonpost.com/business/economy/whole-foods-places-new-limits-on-suppliers-upsetting-some-small-vendors/2018/01/05/7f58b466-f0a1-11e7-b390-a36dc3fa2842_story.html

My point is this – for many years Whole Foods was based on things like being good to their employees, helping the environment and supporting local food and small businesses.  They referred to their vendors as “partners in the trade.”  They developed groundbreaking vendor partnerships which gave them market advantages and a lot of good will with their business peers.  Unlike the banks which are “too big to fail”, sometimes companies become too big to sustain their success – growing to the point where they can’t see their own shoes that got them to the place where they were. Ever seen a brand go down the toilet? It isn’t pretty.

Once you said we were partners. We supported you as such, and were happy to spend our dollars with you.  Come back to us Whole Foods – it isn’t too late.  We need you now more than ever as part of this movement.  Respectfully, your former partners in the trade.

 

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Plant-based Diet Maintains Strong Direction in Natural Products

The health food business is undoubtedly rooted in the idea of a plant-based diet.  While dietary fads come and go; the general consensus that industrialized society (in the convenience era) is missing out on needed botanical nutrition seems to remain constant.  On this, it seems, even vegans and paleo-caveman-diet folks can agree.  The world of super food plants is just too expansive, and remarkably beneficial, not to make these nutritional storehouses more widely available.

It should be no surprise, then, that we see the most top-notch companies in the industry ramping up their offerings of completely plant-based products.  Nordic Naturals unveiled a nice line extension of vegan/vegetarian products at Natural Products Expo East, including the Vitamin D3 Vegan, GLA liquid, Algae Omega, and Baby DHA Vegetarian.  The top-selling Omega 3 company is built upon their vertically-integrated fish oil operations (being one of the first and most thoroughly ‘green’ companies in the category) but their purely vegetarian products are sure to command the respect of the discerning consumer.

Foods like Jem’s Almond Butters which incorporate super foods, also add a ‘gourmet’ aspect to the realm of the raw foods consumers (in their many forms).  I also enjoyed the Artisana nut butters unveiled at NPEE which went even further with Goji Milk Thistle botanical foods, Phytoplankton sea nutrition and other nutritional taste treat  The more we can incorporate these botanical foods into our food products, they more benefit these products will provide to our bodies.  After all, isn’t a better strategy to entice ourselves with a good-tasting healing diet than to pound ourselves into submission with handfuls of pills?

Pills I say to you that your days are numbered.  As more and more we all look to plants as a source of not just healing, but daily nourishment, the more we will be able to promote and preserve good health in all of us.

Another product not just for vegans and vegetarians (though wildly popular with that group as well) is Green Foods Company’s True Vitality.  This is seriously one of the best values in plant-based protein shakes, actually offering 1000 mg of plant-based DHA per serving.  At around $30, this is a seriously good value for every home.

The company brought cereal grasses to forefront in the marketplace, making truly digestible green food products a reality. True Vitality is an amazing extension of that offering 8 billion of active probiotics per serving, as well as the impressive botanical goodnes It also comes in Chocolate, Vanilla and Unflavored.