Every year NPEW draws like 90,000 people into the Anaheim Convention Center to see the latest paleo bars, natural medicine formulas, vegan proteins and a whole host of other stuff. I have been going for many years, and always enjoy catching up with old friends and hearing what is going on with others in the natural products business.
This year I was blown away by some new products, and I just wanted to take a minute to mention a couple.
Nordic Naturals new Curcumin gummies are straight up amazing and completely sugar free! (Sweetened with xylitol). They’ve also come out with Melatonin gummies to add to their growing repertoire of top shelf vertically-integrated gummies like D3, Vitamin C and the top-selling children’s multi Nordic Berries.
Nordic also continues to extend their probiotic offerings with Probiotic Pixies, and are now selling a Marine Collagen supplement made entirely from fish! For pescitarians and others who prefer eating lower on the food chain, this new item will be a hit – and really anyone interested in collagen supplementation with enjoy that I think. It has a very clean taste and natural strawberry flavor.
If you are interested in medicinal mushrooms like Corydceps, , Reishi, Chaga and others, you have probably heard of Host Defense organic mushrooms.
Host Defense currently represents over 60% of the US SPINS category of medicinal mushrooms. While they are the clear leaders in mushroom products, company founder Paul Stamets has also been a widely-recognized inventor and an advocate for working to ‘GIVE BEES A CHANCE’ with research on mushrooms as a therapeutic agent to help prevent colony-collapse disorder, and prevent these devastating effects on the entire ecosystem. Paul is also the only known mycologist to be represented as a character on Star Trek (astromycologist Lt. Paul Stamets on Star Trek Discover). How cool is that?
Host Defense came out with two very different delivery system innovations for their market-dominating line of medicinal mushrooms.
Mycomedinals teas are a really cool and innvovative way to combine herbs and mushrooms. The Turmeric Immune has a hint of a chai flavor with cinnamon and ginger, but the flavor is warm and inviting and not overpowering. If you’re like me you’re a 2-bagger, and at that level you can really tell these formulas have great levels of mushrooms and some really synergistic botanicals.
Priomordial Chocolates are too good to be true! The Maca flavor even has 5 grams of organic Maca root (for those keeping score – it is yellow Maca). The Himalayan Pink Salt is my favorite – they are all dark chocolate flavor and process, but the sometimes bitter notes of the Cacao bean are offset with not very much sugar at all (organic coconut sugar). Each flavor of bar has a therapeutic dose of mushrooms comprising reishi, chaga and maitake.
More on all of these to come! In the coming days I will also post about some other discoveries I made at NPEW. It is always great to get out of Chicago for a minute. I think these new products were definitely the highlight of my trip to Natural Products Expo West 2018. Thanks for reading about these cool new natural medicine innovations, I welcome your feedback.